Can this replace an audio guide?

It can complement one — a hotspot's popup can link out to an audio file or a mobile audio guide track, while also showing the label text visitors would otherwise need headphones to hear.

Is this useful for a gallery map, not just individual artworks?

Yes. A floor map with a hotspot on each gallery or exhibit case is one of the most common uses — visitors click a room to see what's currently on display there.

Can visitors use this on their own phones in the gallery?

Yes, if you provide a link or QR code to the embedded page. The interactive image works in any mobile browser without an app install.

What should a single artwork's hotspot popup contain?

Keep it to what a wall label can't fit: full provenance, acquisition date and donor credit, the medium and dimensions, and — where relevant — a note on restoration or technique. A thumbnail of a detail area helps if the hotspot is pointing at a specific brushstroke or repair.

Where does this get embedded — the museum's own exhibit pages?

Typically an exhibit or collection page on the museum's website, plus an on-site page linked from a QR code near the entrance, on a case label, or in a printed gallery guide.

How does this work for a visitor tapping on their phone in the gallery?

Hotspots become tap targets and the popup opens as a full-width card, so a visitor standing in front of a case doesn't need to zoom or pinch to read a label — it works the same on an older phone as on a new one.

Is a hotspot map accessible to visitors using a screen reader?

Yes. Hotspots are keyboard-navigable and each carries alt text, so a visitor using assistive technology, either on-site or browsing the collection page from home, can move through the same content in order.

The map is an iframe — how does the collection page still get found in search?

Keep a plain-text list of what's on view — gallery names, current exhibit titles, or artwork titles — on the page around the embed. Search engines can't read inside the iframe, so that surrounding text is what lets the page rank for the exhibit or artist someone is searching for.

Use case · Museums & galleries

Turn a gallery map or artwork into something visitors explore.

Add hotspots to a floor plan, a collection photo, or a single artwork so visitors can click through provenance, materials, and related pieces.

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Interactive gallery floor map with hotspots marking exhibit rooms and current shows — Floor plans work the same way: one marker per room, each with its own card.

Gallery floor maps

Mark each room or exhibit case on a floor plan and show what's currently on view when a visitor clicks it.

Artwork detail callouts

Point to a specific brushstroke, restoration area, or detail within a single high-resolution image.

Provenance and credits

Attach artist bios, acquisition history, or donor credits to a hotspot instead of a cramped wall label.

What you get

Works for floor maps, single artworks, or artifact photos
Link hotspots to audio guide tracks or video content
No app download — works from a QR code in any mobile browser
Update current exhibits without reprinting a map
Good for virtual collection pages as well as in-gallery use
Popups can include credits, materials, and acquisition dates

What to write in each hotspot

Use	Hotspot title	Popup content
Gallery map	Gallery 4	Current exhibit title, dates, and a thumbnail
Single artwork	Restoration area	Technique used, year restored, before/after note
Provenance	Acquisition	Donor credit, acquisition year, prior owner
Audio link	Listen	CTA linking to the audio guide track

Building a clickable gallery map

Upload your floor plan or a high-resolution artwork scan to Interactive Image.
Place a hotspot on each gallery, case, or detail worth calling out.
Write a short label for each — artist, title, or what's currently on view in that room.
Copy the embed and add it to your museum's website or a QR-linked mobile page.
Swap out hotspot content as exhibits rotate, without touching the printed map.

Uploading a gallery floor plan into a new Interactive Image project

Where visitors encounter it: on-site and on the website

On-site, a QR code near the entrance, on a case label, or in a printed gallery guide links straight to the embedded page — no app, just a mobile browser. On the museum's own website, the same map works as a standalone exhibit page or collection feature, giving remote visitors the same click-through experience someone gets standing in the gallery.

Interactive gallery map on a phone with a tapped hotspot showing an exhibit label and thumbnail — On phones, hotspots become tap targets and the popup opens as a full-width card.

Mobile tap behavior and accessibility

Hotspots become tap targets on a phone, opening a full-width card instead of a hover tooltip, so a visitor doesn't need to pinch-zoom to read a label — see hotspot alignment on mobile. Each hotspot is also keyboard-navigable with alt text, which matters both for on-site accessibility and for a visitor browsing the collection page with a screen reader from home — see image map accessibility.

Keeping the exhibit page indexable around the iframe

Wall labels have a hard character limit, and printed maps go out of date the moment an exhibit changes. A digital hotspot map solves both — but because the map itself is an iframe, search engines won't read its contents. List current exhibit names, gallery numbers, or artwork titles as plain text on the page around the embed so it still ranks for the exhibit someone is searching for. See what is an interactive image for the underlying concept, or browse examples.

Turn any image into a guided experience.

Free forever plan. Paste one iframe into your site and ship.

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